Ben Toalson

DO YOU HAVE TO BE AN EXPERT TO MAKE VIDEO CONTENT FOR YOUR BRAND?

These days, publishing regular video content for your brand is like having a website. It's a must. Video is highly engaging, makes it easy for you to communicate what you do, and the presence of a video increases just about every marketing metric.

But... video is hard, right? I mean, you have to have the best equipment or hire a professional video production crew, and not to mention you have to be amazing in front of the camera.

Actually? Nope. You can make your own video content and the only expertise you need is what you already know about YOUR BRAND. This site is dedicated to giving you the guidance you need to make great video content, and the best news? You can probably start with what you already have!

THE GUIDANCE YOU NEED TO MAKE GREAT VIDEO CONTENT

Tested frameworks for choosing video topics that will get views
Templates for outlining and scripting to help you make engaging video content
Easy-to-follow video setup guides to make filming a breeze
Simple editing techniques used by the pros to make your videos stand out from the rest
Best practices for publishing your videos so they actually get noticed

WHERE DO I BEGIN? "VIDEATION" FRAMEWORK

What is the "Videation" Framework?

One of the most challenging parts of the video content creation process is IDEATION, or coming up with topic ideas for your videos. You can't wait until you turn the camera on to choose your topic, but how do you know which topics will get you the results you want?

"Videation" Framework is a PDF guide designed to help you come up with a list of great topics that are relevant and will provide value for your audience, while also taking them further along their customer journey with you.

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MEET YOUR INSTRUCTOR

Hi, I'm Ben Toalson. I'm a video content marketer and I've worked in video production for nearly a decade. Right now, I dedicate time to making video content at Podia to help creators succeed.

I'm familiar with the rigors and challenges of making video content consistently and wanted to bring all of my experience and expertise to guide business owners in making video content that actually gets results. I'm eager to meet you and would love to hear more about your goals.

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